“Facebook’s ad business was predicated on a dangerous feedback loop: the more time users spent on the site, the more data Facebook minded.”
An Ugly Truth is a book that explores the history and evolution of Facebook, written from an outsider’s perspective. The authors, Sheera and Cecillia, do an excellent job of explaining the different periods of Facebook’s history in an easy-to-understand manner. One interesting aspect of the book is the discussion of Facebook’s rigorous nondisclosure agreements, which are so strict that they even have nondisclosure agreements on nondisclosure agreements. This can make it difficult for books about Facebook to present a balanced view of the company.
If you are interested in learning more about Facebook’s algorithm or how its advertising works, this book is a great resource. It provides a clear and accurate understanding of these topics.
This book is well-suited for those who may not have a strong grasp on technology. It is written in a way that is accessible to readers who are not as familiar with technology, making it easy to understand complex concepts. Even if you are intimidated by technology, this book can help you gain a better understanding and overcome any fears you may have. Overall, it is a valuable resource for anyone looking to learn more about the inner workings of social platforms.
Essential Things to Take away from the Book
*Mark Zuckerberg hired people who were better than him in areas he didn’t enjoy working.
*Steve Jobs was one of his mentors advised at the early stages of his career
*Very strict with NDA to avoid possible leaks on his company or future competitors
* Facebook advertising targeting is exceptionally accurate
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Book Rating 5 Stars
Erika Funny 
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